meet nicole
Nicole is AI. The story behind her is real.
Her face and her name are invented. Everything else comes from me.
2013 - 2024
The real person behind Nicole, Cati.
Long before Nicole
I worked in banking for six years. In 2013, pregnant with my second daughter, I took a voluntary redundancy and left a stable job. I wasn’t happy. The sales pressure and working on something that never felt like mine weighed on me too much, and I decided that if I was going to spend a big part of my life working, I wanted to do it for myself.
That was the start of more than twelve years as an entrepreneur. I’ve been a community manager, web designer, personal brand consultant, mentor for women entrepreneurs, network marketer and energy therapist. I’ve made candles and ceramics. I’ve never felt a single calling: I’m someone with many passions who never stops learning.
There were wins and there were failures. I went through two burnouts, one of them ending in hospital.
In 2024 I went back to digital marketing. First with faceless accounts, then showing up myself, then came ChatGPT and GPTs, and finally AI images, videos, clones and avatars.
And something that had been asleep for a long time woke up again: the desire to create.
November 2025
Nicole is born.
That month, Nicole was born. I created her with AI, but her story, her values and much of her personality come from me. Nicole is the bolder, more creative and freer version of me.
I opened her account in English without speaking the language. Thanks to AI and Google Translate, I can communicate in English and bring Nicole to life.
2026
Ten months looking for the missing piece
For months I bought one course after another. I invested over $3,000 in AI courses, hoping to find the one that would change everything. The more I learned, the more new things appeared, and I ended up overwhelmed.
In May 2026, Nicole had around 900 followers and the account had stopped growing. In June I joined AiMUSE Creative Director Studio, found my desire to create again and started Nicole’s love story. Even so, the account was still stuck.
In June 2026, after more than twelve years as an entrepreneur, I had to go back to working for someone else because my projects weren’t paying the bills. It was a hard decision. It felt like a failure, but the anxiety of not earning from my projects was making me sick and wouldn’t let me move forward, think or create. Today I have a steady salary, but I haven’t stopped chasing my dream of making money online.
On July 26, I stopped, not knowing when I'd come back.
September 1, 2026
I came back
I didn’t come back because I’d found a formula. I came back because I missed creating, and I missed the people I’d met along the way.
This time I chose to focus on a few courses and really study them, so I could start creating: workflows, trends and ideas I loved, adapted to Nicole. Reels that used to stay at 500 views started passing 5,000 and 10,000.
Today I balance Nicole with my job. If I don’t create more content, it’s not for lack of ideas or desire. It’s for lack of time.
THE AIRPORT REEL
The reel that changed everything.
To celebrate 1,000 followers, I recreated a viral trend: jumping on an airport runway just as the plane flies over.
It took me ten months to reach my first 1,000 followers.
After that reel, everything multiplied in a matter of weeks.
Today
What really changed
I found relief, clarity and direction. I stopped chasing every launch, chose the courses I truly use, and started having fun creating again.
I’m still learning every day, and I don’t know exactly what comes next. What I do know is what I want to do while I figure it out: create.
"Having an avatar isn't the same as having a content creator."
Why I share all this
I want you to see what I create with Nicole and, instead of thinking «I could never do that,» think «I want to try that too.»
I don’t want you to create another Nicole. I want you to find your own style. A trend inspires you, a workflow gives you the base, and a prompt is just the starting point. The rest is up to you.
Shall we start?
Choose a good foundation, a few tools, and create.